Keith Haig
Gray Area
Author: Keith Haig
Date: 06/30/2010 09:45am

This month’s Journal of the American Dental Association includes an interesting article by Gordon Christensen on the topic of gray market and counterfeit dental products. I’m glad that Dr. Christensen has raised this issue, and I want to address it here as well because it’s an important topic that affects many dentists—many of whom may not know it.

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Ryan  Schwendiman
Patient Loyalty Program Introduces Automatic Rewarding, No Work Required
Date: 06/07/2010 09:51am

The folks at Loyal Patients, Inc (LPI) have enhanced their patient loyalty program by integrating their rewards software with some of the most popular practice management software products. This makes their patient rewards program even more effective at engaging patients with dental practices in ways that convert merely “satisfied” patients into genuinely loyal patients.

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Ryan Judd
They Just Don’t Make Them Like They Used to
Author: Ryan Judd
Date: 06/02/2010 02:57pm

Maybe it’s just me, however, I see more and more dental offices going the way of all medicine.  In an effort to combat the rising costs of office overhead we all experience, many dentists are adopting the multi-doctor large group practice model.

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Denise Heater
Flouride and Other Marketing Missteps
Date: 06/02/2010 02:15pm

Did you catch the purposeful misspelling of 'fluoride' in the title? Can I share with you that my most recent product evaluation was for a prophy paste that displayed its active ingredient misspelled in large bold font on the outside packaging? More importantly, that same misspelling was emblazed across the product web site. I was embarrassed for the manufacturer that someone responsible for marketing the prophy paste had let such a huge error slip by.

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Cynthia Jetter
Lasers in Practice
Date: 06/02/2010 01:53pm

Bringing a new material, procedure, or piece of equipment into a dental practice can, as most practitioners know, be stressful.  Preparation and planning can minimize the stress. To successfully incorporate lasers into a dental practice, the dentist should acquire some basic knowledge about laser physics and clinical applications of lasers in dentistry.

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Elizabeth Nies
For Your Patients
Date: 06/02/2010 01:42pm

Believe it or not, the people who come into your office for a cleaning are there because they want to keep their teeth, not just because their insurance covers it. They not only want you to clean their teeth, but to have you share insights on what they can do at home to keep their teeth. If the first thing your patients say to you is a confession of “I have not flossed at all since my last appointment,” then you have got to find something they are willing to do.

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Brian  Gurinsky
Not Just the Face
Date: 06/02/2010 01:24pm

Can dentists perform wrinkle erasing (i.e. Botox) and wrinkle filling (i.e. Restylan, Juvaderm, Pearlane, etc.) procedures? The answer is yes, depending on your state.

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Michael  Miyasaki
Continuing the Education
Date: 06/02/2010 10:48am

The more I learn the more I need to know. Do you find that too? In the past 2 months, I’ve attended the American Association of Endodontists conference in San Diego and the American Association of Orthodontists meeting in Washington, D.C., and the number of the toys, gadgets and techniques they have on display is truly amazing. It instills a lot of respect with our specialist colleagues to attend one of these meetings.

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Denise Heater
Selective Polishing
Date: 05/20/2010 01:04pm

My approach to coronal polishing has changed over the course of my dental hygiene career of 30+ years. In dental hygiene school, every patient received a coronal polish following calculus removal, period. The thought of skipping that finishing step didn’t cross my mind in the early years of clinical practice. And surely wouldn’t the patient have a reasonable grievance with a hygienist who didn’t polish? What hygienist that was truly concerned about the patient would choose to provide incomplete care?

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Ryan Judd
Author: Ryan Judd
Date: 05/20/2010 12:58pm

I have had the opportunity recently to evaluate a revolutionary caries detection device, SOPROLIFE from ACTEON. Like the Midwest Caries I.D. from DENTSPLY Professional and the KaVo DIAGNOdent, the SOPROLIFE system relies on fluorescence of demineralized tooth structure to determine areas of concern. However, it is important to point out that the presence of fluorescence does not quantify the amount of decalcification and cannot be relied on to “show you what to do.”

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