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Building an Effective Online Presence

Categories: Marketing - Practice Marketing

Target Audience: Dental Assistants, Dental Hygienist, Dentists

Duration: 39 Minutes

Synopsis

Learn about SEO and what criteria is used to evaluate the level needed for your competitive market.

 


 
Your online presence is a result of 3 primary factors: 1) The content of your website, 2) The popularity of your website and 3) The reputation of your website. Content is driven primarily by Search Engine Optimization (SEO), popularity by Search Engine Marketing (SEM) and reputation by online review generation. When Google determines where to rank your site in these 3 areas, they do it based on how you compare in each area to competing dentists in your market. Many dentists don’t understand how the competitive nature of the online ranking process should determine the level of engagement necessary to compete effectively online. This seminar will simplify and clarify how SEO, SEM, and online reviews work and how to evaluate your needs to stay ahead of your competition.

Douglas Sligting is the founder and CEO of Ascent Practice Growth Strategies. Doug has spent his entire 25-year career in marketing, working for national advertising agencies in addition to owning his own agency for 10 years prior to creating Ascent. He has worked with national clients such as Costco, Wal Mart, Henry Schein and 3Com. Now in its 10th year, the vision of Ascent is to realize potential through sustainable growth. This is accomplished as specialized teams apply their mastery of proven marketing systems, comprehensive planning and dynamic creativity, with consistent improvement through analytics.

Sponsored by Henry Schein One

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