Course Info
Content Categories
Empty Message Component
Defeating Dental Fear with Technology and the Power of Social Media
Educational Objectives
After completing this webinar, participants will be able to:
- Discover the power of social media as a patient education tool in the dental industry.
- Understand how to create engaging and educational content on social media.
- Explore using testimonial videos and case studies to enhance patient education.
- Develop an actionable content plan and calendar for social media engagement.
Abstract
Do you know the number one reason why patients don’t go to the dentist? FEAR! Fear of Pain, Anxiety, and Discomfort.
Could you significantly improve your patient’s experience and eliminate their fear by providing educational social media content? YES!
Could you substantially improve your patient’s overall health and experience by integrating minimally invasive technology into your practice? YES!
Could you grow your practice to another level with happy patients? YES!
Could you defeat dental fear with the power of social media? ABSOLUTELY!
The number one reason why patients don’t receive routine dental care is dental anxiety. In modern dental practices, professionals are meeting the needs of their patients by investing in technologies and changing the patient experience. These investments are costly, and dental professionals can utilize platforms like social media to raise awareness of how they provide solutions to their patient’s dental anxiety while growing their practice to use the technology investments at total capacity. With the rising influence of social media, dental professionals can leverage these platforms to disseminate a new patient experience free of dental fear with educational content, testimonial videos, case studies, and the benefits of good oral health for overall health. This strategy will attract new patients to your practice and provide a return on investment.
This course will highlight the significance of patient education in dentistry as well as how to harness the power of social media to engage and educate patients effectively. The dental hygiene department is a touch point for all patients and, accurately executed, is the life force of the practice. Therefore, this course will demonstrate how guided biofilm therapy (GBT) positively impacts patients’ health, experience, and satisfaction. We will comprehensively understand GBT, including its essential components and benefits to your patients.
Attendees will be equipped with actionable strategies, an understanding of content creation best practices, and a content plan to communicate the benefits of oral health through social media effectively.
Additional Information
Author Bio
Yolimar Dick, BS
Yoli Dick is an accomplished marketing professional with extensive experience in the dental and telecommunications industries. With a Bachelor's Degree in Marketing earned in 2000, she has dedicated over two decades to honing her expertise in marketing strategies and execution for both sectors.
Currently serving as the CEO and Founder of Word Of Mouth Dental Marketing Agency, Yoli has established herself as a trusted figure in the dental field. She fosters strong 1:1 relationships with dental offices and their teams, allowing her to implement tailored marketing strategies that address each practice's unique needs. By focusing on patient acquisition, retention, and overall return on investment (ROI), Yoli consistently drives growth for her clients.
Yoli's professional achievements speak volumes about her proficiency in the field. In one notable endeavor, she spearheaded the exponential growth of a brand-new Endodontics Dental Practice, achieving a remarkable 361% increase in just seven months. Her comprehensive range of services was pivotal in this success, including marketing strategic planning and execution, social media marketing and management, email marketing, Google My Business management, B2B sales, and public relations logistics.
Yoli's other standout accomplishment involved surpassing the new patient acquisition goals for an established dental practice by an impressive 19% within a year. Yoli's contributions encompassed developing and executing marketing strategies, managing social media platforms, achieving a 284% ROI through Google Ads, optimizing websites, managing Google My Business listings, coordinating local special events and advertisements, producing professional video recordings for commercials, capturing patient video testimonials, rebranding efforts, and creating visually appealing graphic designs.
Furthermore, Yoli's expertise extends to social media marketing and management. She successfully devised and implemented a strategic plan for an international company that manufactures and distributes medical and dental products worldwide. Under her guidance, the company's Instagram account experienced a remarkable 45% growth in just seven months. Yoli's services included creating a social media marketing plan, developing engaging content, capturing live event footage, producing professional photos and videos, conducting video editing, and ensuring high levels of user engagement.
To complement her extensive practical experience, Yoli has acquired various licenses and certifications that validate her knowledge and expertise. These include Business Communications - Fundamentals of Business Writing, Understanding your Customer to Drive Sales, Introduction to Sales Management, Maxillofacial Surgery Basics for the Dental Team II, Dental Implant: A Comprehensive Review, Dental Implant and Esthetics, Oral Health Maintenance of Dental Implants, Dental Radiation Safety Seminar, Dental Assistant certification, Basic, How to Maximize Customer Experience, Relationship Building and Business Management, Strategies for Direct Marketing, Advertising Productions, and Best Practice for
Quality and Customer Service.
With a proven track record of achieving exceptional results, Yoli Dick is an outstanding marketing professional who consistently delivers tailored strategies and drives significant growth for dental practices. Her expertise, dedication, and commitment to staying abreast of industry trends make her an invaluable asset in dental marketing.
Disclosures
Commercial Disclosure
This free Dental Learning presentation is made possible through the continued support of . Yolimar Dick, BS is a consultant and/or speaker for the following companies and/or organizations: Dental Learning, . Yolimar Dick, BS may receive an honorarium as compensation from the CE Supporter of this presentation and/or from Dental Learning for the time involved in preparing and delivering this online presentation.
Dental Learning is an approved ADA CERP Provider, AGD PACE Provider, and California State Dental Board Provider of dental continuing education. Dental Learning strives to deliver balanced, objective and clinically relevant information grounded on scientific research. Lecturers who are invited to deliver Dental Learning CE webinars are advised to substantiate their claims with research-supported data and to disclose all commitments to, or relationships with, any commercial entity within the dental industry. In many cases, lecturers are sponsored by a dental manufacturing company, which provides them with support in the form of honorarium and/or dental products and equipment in order to help with clinical presentations. Prior to each live CE webinar, lecturers are made aware of the importance of delivering their presentations without commercial bias, and where appropriate, to mention a variety of different product choices that may be relevant to the subject matter of the lecture, for the educational benefit of the participant.
Disclaimer
Dental Learning LLC sites offer content that include opinions, techniques, recommendations, etc. from a variety of writers and speakers that are not necessarily endorsed by Dental Learning LLC, its associates and sponsored Dental Affiliates. Viewers are responsible for verifying the validity, accuracy and relevance of all content before implementing any techniques, products or recommendations into their clinical setting. Viewers understand that Dental Learning LLC, its associates, writers, speakers and sponsored Dental Learning Affiliates are not in any way responsible or liable for any adverse events that may occur (i.e., in a clinical setting or anywhere) based on any information disseminated from Dental Learning LLC sites, including all Dental Learning sites.
The copyrights and other rights to the slides and video contained in a webinar posted on this website are owned by the speaker, Dental Learning LLC, and/or the sponsor company and/or its subsidiaries worldwide. Viewers are only authorized to view the content of the webinar (live and archive) at this Website and are not permitted to screen capture, record and/or download any content displayed in this webinar. You may not make any part of this Website available as part of another web site whether by hyperlink framing on the Internet or otherwise.
By signing up for this webinar/event or podcast, I agree to receive electronic messages, which may include educational events, promotions, product information and service offers, from Dental Learning or any of its course supporters. I understand that I may unsubscribe at any time using the opt-out link provided in every message.
ADA CERP Statement
Dental Learning is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
Concerns or complaints regarding this CE Program may be submitted via the webinar chat interface by clicking the Support link, or to ADA CERP at www.ada.org
AGD PACE and California State Dental Board Provider Statement
Dental Learning is an approved AGD PACE and California State Dental Board Provider of dental continuing education.
Questions regarding our Conditions of Usage, Privacy Policy, or other policy related material can be directed to our support staff by clicking on the "Support" link or you can email us at: support@dentallearning.net.
