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Dentistry at Scale: Leadership, Equity, & Marketing for Growth
Educational Objectives
After completing this webinar, participants will be able to:
- Evaluate the Benefits of Building a Group Practice: Assess the advantages and challenges of creating a group practice, guided by insights from Perrin DesPortes, to determine if this path aligns with your goals.
- Recruit and Retain Quality Associates: Develop strategies to attract and retain associates with Mark Flock's comprehensive approach, ensuring you have the right team to support your practice's growth.
- Implement Scalable Marketing Tactics: Discover methods for marketing at scale from Gary Bird to attract a steady stream of patients and create personalized marketing maps with guidance from Ted Kozel.
- Decide Between Buying and Building: Gain insights from Adin Bradley on evaluating the pros and cons of acquiring existing practices versus starting new ones, helping you choose the best growth model for your business.
- Maximize Practice Value for a Future Exit: Prepare for a successful exit with strategies from Kyle Webster on enhancing practice value, focusing on key financial and operational metrics to increase sale readiness.
Abstract
Are you ready to expand beyond a single practice? This course offers a complete roadmap to scaling your dental business, combining practical strategies from leading experts in dental practice management. Learn how to leverage your DDS or DMD not only for exceptional patient care but also to build a successful, multi-location dental group. This course will guide you through creating a sustainable growth model, recruiting and retaining associates, and implementing effective marketing strategies to attract patients on a larger scale.
This comprehensive course includes the following lectures:
- Should You Build a Group Practice? – with Perrin DesPortes
- A Comprehensive Solution to Attracting & Retaining Associates – with Mark Flock
- Marketing at Scale – with Gary Bird
- Marketing Maps – with Ted Kozel
- Executing Growth Strategy – Buy vs Build – with Adin Bradley
- How to Maximize the Value in Selling Your Business – with Kyle Webster
Whether your goal is to add more associates, acquire practices, or establish new locations, "Dentistry at Scale" provides the knowledge you need to make informed and profitable decisions at every stage of growth.
This course is designed for entrepreneurial-minded dentists looking to expand their practices into profitable, multi-location groups. Dive in and discover the keys to building a successful dental business at scale.
Additional Information
Author Bio
Ted Kozel
Ted Kozel is an experienced sales and revenue leader with a strong track record in the marketing and advertising industry. With expertise in negotiation, operations management, coaching, team building, and sales, Ted combines technical skills with a natural talent for building trust and easing concerns—qualities that can’t be taught. A graduate of the University of South Florida with a Bachelor of Science in Economics, Ted brings a strategic mindset to every project. Known for his reliability and problem-solving abilities, Ted has consistently made a meaningful impact, enabling his colleagues to focus on their priorities with confidence that he’ll handle any challenge that arises. His unique skill set and dedication ensure that he will thrive in any endeavor he undertakes.
Gary Bird
Gary Bird is the founder of SMC National, a dental marketing company dedicated to driving new patient growth for dental groups. SMC National goes beyond just generating leads, offering a complete growth pipeline designed to turn more leads into loyal, long-term patients, maximizing ROI for its partners. With his agency recognized as an Inc. 5000 Fastest-Growing Company for three consecutive years, Gary has transformed SMC National from the ground up into a $20 million success. Passionate about helping ambitious dental practices succeed, Gary brings invaluable insights and proven strategies for making it big in the industry. He believes in the power of giving more, sharing everything he's learned to help driven dental entrepreneurs and marketing professionals reach new heights. Outside of work, Gary devotes his time to his family and his church, finding joy in supporting his community and helping others thrive. Join Gary on a journey up the mountain and discover how a mindset of generosity and commitment can fuel both personal and professional success.
Kyle Webster
Kyle Webster is a Transaction Advisory Executive at Polaris Healthcare Partners. He manages sell-side activities by building relationships with clients and buyers, managing deliverables from the D&A team, and facilitating and negotiating optimal exits for Polaris’ clients. Kyle delivers personalized solutions and is an experienced, creative problem solver for his clients, with a proven track record of successful business and financial transactions. Prior to joining Polaris, Kyle was a wholesale credit analyst focused on middle market companies for Bank of America. He holds a bachelor’s from the University of South Carolina. Kyle is an amateur guitarist and spends most weekends playing pickle ball and disc golf when not enjoying time with friends.
Mark Flock
Mark Flock is an Executive & Partnership Consultant at Polaris Healthcare Partners. He is responsible for advising on associate and executive partnership models, buy-in models, buy-side analysis, financial mergers, and strategic consulting. Mark takes pride in creating pathways for clients to succeed, bringing together strategy and execution to drive better outcomes every day. Before joining Polaris, Mark spent a decade in banking where he managed relationships financing loans for a healthcare clients and managed a national team. He has his bachelor’s and an MBA with a concentration in entrepreneurship from the University of Dayton. Outside of Polaris, Mark enjoys golfing, hiking, working out and serving on the board of nonprofit focused on helping high school students become entrepreneurs and leaders.
Adin Bradley
Adin Bradley is an Executive Consultant & Fractional COO at Polaris Healthcare Partners. He is responsible for leading clients through creation and execution of robust, multi-year strategic plans. Adin also supports clients through associate equity, health practice marketing counsel, buy and sell side advisory, clinician development, growth strategies, including location growth and vertical expansion, business and legal structure development. He takes pride in seeing clients succeed as well as developing other Polaris team members, and brings to the role extensive operational experience from positions held at Fastmed Urgent Care, American Dental Partners, and Rural/Metro Corporation. He has a bachelor’s from Niagara College in Ontario and an MBA from State University of New York at Buffalo. He is a rabid Bills fan, sports fanatic and golfer. He enjoys spending time with his wife and two teenagers and hosting family and friends.
Perrin DesPortes
Perrin DesPortes is a Co-Founder of Polaris Healthcare Partners. He has spent his entire professional career in dentistry. He has more than 25 years on the business side as a 4th generation family member of Thompson Dental Company, including 15 years as General Manager of Patterson Dental Supply, where he ran three different business lines. Since 2017, he has applied this knowledge as a consultant, helping group dental practice owners and clinicians unlock potential and create generational wealth. He attended Washington & Lee University for undergrad and earned his MBA from the Darla Moore School of Business at the University of South Carolina. Perrin is happily married with one daughter. In his spare time, he is an avid cyclist and tennis player, enjoys cooking and reading, and loves good red wine and strong coffee.
Disclosures
Commercial Disclosure
This free Dental Learning presentation is made possible through the continued support of . Ted Kozel and Gary Bird and Kyle Webster and Mark Flock and Adin Bradley and Perrin DesPortes are consultant and/or speaker for the following companies and/or organizations: Dental Learning, . Ted Kozel and Gary Bird and Kyle Webster and Mark Flock and Adin Bradley and Perrin DesPortes may receive an honorarium as compensation from the CE Supporter of this presentation and/or from Dental Learning for the time involved in preparing and delivering this online presentation.
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