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Finding High-Value Patients in the Age of AI
Educational Objectives
- Achieve high-value patient acquisition through the latest in technology with AI.
- Avoid being overcharged by learning the true cost of marketing techniques.
- Run as fast as you can from cookie-cutter marketing plans promising implant patients– your practice is unique.
- Combine your old-school marketing with the latest in programmatic techniques to supercharge your investment.
- Google Reviews? Facebook Posts? It’s not as hard as you think, just DON’T screw it up.
Abstract
Are your high-value patient acquisition tools cutting-edge or old-school?
The tools and techniques currently available to market for new high-value patients for dental practices are often couched in confusing terminology and misleading expense value ratios. It can be daunting for even the most business-savvy dental professional.
During this information-packed presentation, Dr. Michael Silverman of DOCS Education discusses the 8 key elements of marketing for dental patients with real-life case examples and equips you with strategies to make intelligent marketing decisions for your business. With more than three decades of experience marketing for himself as well as thousands of dental practices, Dr. Silverman will teach you to avoid the carpenter’s paradigm: If all you have is a hammer, everything looks like a nail. (If all you have is SEO, everything looks like Google).
Additional Information
Author Bio
Michael Silverman, DMD
In addition to 4 decades of experience as a general dentist, Dr. Michael D. Silverman is a globally recognized lecturer, education, and patients’ rights advocate. His extensive dental background and entrepreneurial spirit led to the development of DOCS Education and RAMP – Results-Driven Advertising & Marketing Professionals. As the President of DOCS and RAMP, Dr. Silverman has taught over 30,000 dental professionals how to implement sedation and how to acquire new patients. In November 2015, Dr. Silverman was inducted as a Fellow of the International College of Dentistry, and in 2020 as a Fellow of the American College of Dentistry in recognition of his exemplary professional accomplishments and devotion to improving the practice of dentistry.
Disclosures
Commercial Disclosure
This free Dental Learning presentation is made possible through the continued support of DentalXP and RAMP Results. Michael Silverman, DMD is a consultant and/or speaker for the following companies and/or organizations: Dental Learning, DentalXP and RAMP Results. Michael Silverman, DMD may receive an honorarium as compensation from the CE Supporter of this presentation and/or from Dental Learning for the time involved in preparing and delivering this online presentation.
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