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The Secrets of Effective Email Marketing
Educational Objectives
After completing this webinar, participants will be able to:
- Write email subject lines that capture patients’ attention
- Design messages for reading on mobile devices
- Segment email lists and personalize messages to boost response rates
- Use thank-you email messages to generate patient reviews
- Monitor open rates to determine how well email campaigns are engaging patients
- Collect more email addresses to reach more patients
Abstract
In spite of the popularity of marketing tools like direct mail and social media, email continues to be one of the most effective and affordable ways to market your practice. Over 90 percent of adults in the United States use email. With effective email campaigns, you can inform patients about upcoming promotions, remind patients about upcoming appointments, reactivate patients who have been away, and collect positive reviews for your website that will help you attract new patients. All you need is your patients’ email addresses.
Supported through an unrestricted educational grant from Demandforce
Additional Information
Author Bio
Douglas Sligting
Douglas Sligting is the founder and CEO of Ascent Practice Growth Strategies. He has spent his entire 25 year career in marketing, working for national advertising agencies in addition to owning his own agency for 10 years prior to creating Ascent. Doug’s singular vision is to help dentists thrive in today’s evolving dental industry by focusing on a proactive, comprehensive and strategic approach to marketing. His company, Ascent, formerly Dental Branding—now in its 10th year, is the antidote to status quo dental marketing, which has failed the dental industry. The focus of Ascent is to 1) control perceptions to attract a better quantity and quality of patients and 2) deliver objective analytics to ensure efficient management and effective planning of ongoing campaigns. This focus delivers the best possible outcome as well as sustainability, predictability and confidence in your future. Ascent is a goals focused, business centric and long-term marketing partner.
Disclosures
Commercial Disclosure
This free Dental Learning presentation is made possible through the continued support of Demandforce, Inc.. Douglas Sligting is a consultant and/or speaker for the following companies and/or organizations: Dental Learning, Demandforce, Inc.. Douglas Sligting may receive an honorarium as compensation from the CE Supporter of this presentation and/or from Dental Learning for the time involved in preparing and delivering this online presentation.
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