Online Continuing Education / Course Details

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

Marketing and Technology to Improve Your Practice

Categories: Marketing - Practice Marketing

Author(s): Keith Watson

Course Type: Self-instruction journal and web based activity

Target Audience: Dental Assistants, Dentists from novice to advanced

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Marketing and Technology to Improve Your Practice

Educational Objectives

After completing this webinar, participants will be able to:

»  Discover New Opportunities: Market research and fact finding around the cost of patient acquisition, patient retention, and patient referrals

»  Grow Consumer Influence: Traditional marketing methods meet new channels that include professional referrals, community partnerships and corporate programs

»  Improve ROI: Invest in creating, capturing and sharing the patient experience to gain referrals through digital and social media and measure the Return on Involvement in real time


Participants taking part in this course will learn more about the latest marketing techniques and methodologies highlighting best practices within today’s technology-driven dental industry.

Learn to utilize new technology investments, such as 3D cone beam imagery, not only for practice improvement through expanded patient offerings, but as practice growth through referral programs within the industry. Additionally, learn how to measure and improve the most important ROI, your Return on Involvement, by engaging in and implementing patient nurture and retention practices through emotional involvement marketing.

ADA Credits: 1 | AGD Credits: 1 | Cost: $19.00

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